beverages

Japan's famous green tea, matcha, has captured the hearts and palates of tea enthusiasts around the world. More than just a beverage, this drink is a cultural symbol that embodies the essence of Japanese traditions. From its vibrant green color to its unique preparation methods, it […]

Explore microbreweries in central Japan’s snow country When discussing beer in Japan, large companies like Asahi, Kirin, and Sapporo may come to mind. However, Japan also has a burgeoning and successful craft beer industry, focused on sourcing local ingredients and limited production. Craft beer is relatively […]

Today we have the opportunity to interview “Junmai Osake” on Instagram, an artist focused on Japanese Sake illustrations. Thank you for your time today. Can you please tell us more about yourself? Happy to be here! Please call me Junmai. I’m from Tokyo. Can you tell […]

“Sake brings ten virtues.” In Japan, there has been a proverb like this since ancient times, suggesting that sake has ten benefits such as a cure-all, promoting longevity, fostering harmony, relieving stress, and increasing cold resistance. Enjoying sake while promoting health, it's like hitting two birds […]

Today we are happy to interview Keisuke san, who created Shochu X, a company producing high-quality Shochu. He wants to deliver the best product to customers who wish to enjoy a new way of drinking and a one-of-a-kind experience. Let’s discover more!  Hi Keisuke san, thank […]

When you think of Japanese beverages, I’m sure lots of things come to mind: Yakult for the health-conscious, green tea for the refined and the somewhat bizarre (yet oddly enjoyable?), Calpis for the adventurous. When it comes to alcohol, the selection is arguably even greater, with […]

When you think of Japanese beer, your mind likely shoots immediately to either Kirin, Asahi, Sapporo or Suntory. Across the globe, these brands are known as the face of Japanese beer. They are mass-produced and easy to find almost anywhere from restaurants to corner stores. However, […]

Today, we’re really excited to introduce you the IKKYU Team, specializing in premium green tea in Japan. First of all, thank you for your time! Can you please introduce yourself, and give us a little background about IKKYU? Thank you for having us […]

Houjicha is made of leaves harvested later in the season. Instead of just being steamed like the other green teas, these leaves are also roasted in a porcelain or cast iron pot over charcoal at a high temperatures, which gives the tea a very particular reddish-brown color and a toasty caramel flavor, sweeter than other green tea varieties.

The coffee culture in Japan is in a very exciting time. Young Japanese people are truly embracing this third wave of coffee, with roasteries popping up everywhere. Many of these cafe's are opening in the residential areas. They are keeping clear of the high streets, and relying on wholesale, the locals, and passionate coffee lovers for their daily trade.