kawaii

Do you like cakes? In Japan, January 6th became Cake Day, starting in 1879 when Ueno's Fugetsudo was the first to advertise cakes in the Tokyo Nichi Nichi Shimbun (Japanese newspaper). Fugetsudo's history began in 1747 when the first owner, Kiueimon Osumi, arrived in Edo. Later […]

“Kawaii” in Japanese means cute. So, who doesn’t love cute stuff? It’s usually more appealing to children, but since the kawaii culture is so deep-rooted in Japan, that explains why it’s less stigmatized for adults here to be into cute things as well. Today we are […]