
A Journey into Rural Life, Craft, and Connection Tucked deep in the mountains of northern Ibaraki Prefecture, Satomi is a quiet rural district within Hitachiōta City that rewards travelers who are willing to slow down. Rather than famous landmarks or flashy attractions, Satomi offers something more […]

Japan is famous for its rich culinary and drinking culture, and among its most beloved beverages are Nihonshu (日本酒, Japanese brewed alcohol, also known as “Sake” overseas), shochu (焼酎, distilled spirit), and awamori (泡盛, Okinawan distilled spirit). Each of these drinks has a unique history, flavor […]

March is one of the most magical times to visit Kyoto, as winter quietly fades, and the city blooms with color, culture, and celebration. From elegant plum blossoms and glowing night illuminations to food festivals, traditional performances, and cherry blossom previews, Kyoto in early spring offers […]

If you have visited Japan before, you may have noticed the country's vibrant and welcoming drinking culture. Streets are lined with izakaya (Japanese pubs) where you’ll find numerous salarymen enjoying a glass alone or with colleagues. You might even see people strolling with their favorite canned […]

As the winter chill sets in, Japan transforms. The air gets crisp, illuminations light up the cities, and everyone looks for the best way to stay warm. While grabbing a hot coffee from a vending machine is a quick fix, the real secret to beating the […]

Japan’s bar scene is on fire—in the best way possible. This year, six incredible bars across the country made the prestigious Asia’s 50 Best Bars 2025 list, and several more landed spots on the extended 51–100 list. From Tokyo’s polished hotel lounges to hidden gems in […]

Mark your calendars for March 20, 2025, as Hiroshima hosts the 6th annual Hiroshima Warmed Sake Festival at the historic Hiroshima Castle's Honmaru lower grounds. This delicious event, held each year, celebrates the rich tradition of Hiroshima's sake brewing and offers an incredible opportunity to enjoy […]

On the west coast of Hokkaidō, the Shakotan Peninsula has stunning crystal-clear waters and reefs, offering a breathtaking view of the Sea of Japan. On this peninsula, visitors can also find Shakotan Spirit, a craft gin distillery! Shakotan Spirit not only produces distilled liquor inspired by […]

Why pick up a bottle of sake from the store, when you can go straight to the source? Imagine sipping on freshly brewed sake while overlooking picturesque landscapes or savoring a carefully crafted dish that perfectly complements the subtle flavors of your drink. Visiting a sake […]

Sake. Smooth, simple, elegant. With its notoriety and worldwide acclaim, this sophisticated fermented rice wine can be argued as Japan’s national alcohol. For all those who’ve given it a try and now proudly call themselves fans of this delicious beverage, we have something in store for […]