
If you have visited Japan before, you may have noticed the country's vibrant and welcoming drinking culture. Streets are lined with izakaya (Japanese pubs) where you’ll find numerous salarymen enjoying a glass alone or with colleagues. You might even see people strolling with their favorite canned […]

As the winter chill sets in, Japan transforms. The air gets crisp, illuminations light up the cities, and everyone looks for the best way to stay warm. While grabbing a hot coffee from a vending machine is a quick fix, the real secret to beating the […]

Japan’s bar scene is on fire—in the best way possible. This year, six incredible bars across the country made the prestigious Asia’s 50 Best Bars 2025 list, and several more landed spots on the extended 51–100 list. From Tokyo’s polished hotel lounges to hidden gems in […]

Mark your calendars for March 20, 2025, as Hiroshima hosts the 6th annual Hiroshima Warmed Sake Festival at the historic Hiroshima Castle's Honmaru lower grounds. This delicious event, held each year, celebrates the rich tradition of Hiroshima's sake brewing and offers an incredible opportunity to enjoy […]

On the west coast of Hokkaidō, the Shakotan Peninsula has stunning crystal-clear waters and reefs, offering a breathtaking view of the Sea of Japan. On this peninsula, visitors can also find Shakotan Spirit, a craft gin distillery! Shakotan Spirit not only produces distilled liquor inspired by […]

Why pick up a bottle of sake from the store, when you can go straight to the source? Imagine sipping on freshly brewed sake while overlooking picturesque landscapes or savoring a carefully crafted dish that perfectly complements the subtle flavors of your drink. Visiting a sake […]

Sake. Smooth, simple, elegant. With its notoriety and worldwide acclaim, this sophisticated fermented rice wine can be argued as Japan’s national alcohol. For all those who’ve given it a try and now proudly call themselves fans of this delicious beverage, we have something in store for […]

Today we have the opportunity to interview “Junmai Osake” on Instagram, an artist focused on Japanese Sake illustrations. Thank you for your time today. Can you please tell us more about yourself? Happy to be here! Please call me Junmai. I’m from Tokyo. Can you tell […]

Hiroshima is famous worldwide as the site of the atomic bombing in 1945. People from all cultures often go here on day trips to go to monuments and witness the remnants of war. Additionally, those who are more familiar with Japanese culture would also go here […]

It's Women’s History Month! To celebrate this event, I will share my favorite quote here: “I didn't grow by winning all the time, but I became stronger by losing.” It was said by Saori Yoshida, a famous Japanese wrestler known as “the strongest woman in the […]