Exploring Japan’s Deliciously Quirky Food-Themed Fashion

Step into the vibrant realm where fashion and culinary creativity collide—the world of Japanese fashion. Buckle up, Foodies, as we’re about to embark on a delicious journey through the unique styles inspired by Japan’s rich culture and delectable cuisine. From the stylish offerings of Family Mart to lovable Gudetama merch and the flavorful creations of B-Side Label and Foodie Wear Japan, this blog post is a celebration of the diverse and delightful wardrobe wonders that Japan has to offer. Join us as we unravel the secrets of these tasteful fashion trends that go beyond the ordinary.

B-Side Label: Stickers to Threads

B-Side Label, born in 2003 on the streets of Osaka, has evolved from creating original stickers to crafting a unique clothing line. Their commitment to value is evident in over 5,000 sticker designs and a monthly rollout of 50 new ones. Now expanding into shirts and totes, B-Side Label brings a burst of creativity to fashion. Among their offerings are food-related shirts and totes featuring designs like おにぎり集合(黒)/Tシャツ, ラーメン(黒)/Tシャツ, and おにぎり屋/トートバッグ. Each piece is a testament to their dedication to moving people with their original pop art styles.

Website: https://bside-label.com/en

Family Mart Convenience Wear: Dressing the Famima Way

Family Mart, the convenience store giant, has stepped into the fashion arena with “Convenience Wear” designed by Hiromichi Ochiai. Convenience Wear, featuring 68 different articles of clothing, including t-shirts, long-sleeves, tank tops, shorts, and socks, merges convenience and style. The garments, priced from $3 to $9, boast optimal breathability with “Paircool” fabrication. The transparent bags labeled with detailed information add an innovative touch. Delve into their extraordinary collections like Famichiki socks and towels, Television Show Stranger Things items (socks, boxers, briefs, etc.), and even a TWICE towel, turning your wardrobe into a celebration of pop culture and convenience store charm. This move into fashion echoes a growing trend among convenience stores, with 7-Eleven and Kum & Go also venturing into clothing collaborations, proving that style can be as accessible as your favorite snack.

Website: https://www.family.co.jp/goods/cw.html

Gudetama by Sanrio: Laziness in Style

Gudetama, the perpetually tired and apathetic egg yolk, has found its way into the world of fashion. Created by Sanrio, Gudetama’s fashion merchandise, from tote bags to headbands and t-shirts, captures the essence of this lazy yet lovable character. Gudetama-themed clothing, embracing the fusion of cute and casual, adds a touch of laid-back charm to any wardrobe. The simplicity and relatability of Gudetama resonates with fans worldwide, making it a must-have in the realm of food-themed fashion.

Website: https://www.sanrio.com/collections/gudetama?pf_pt_product_type=Apparel

Foodie Wear Japan: Savoring Style

Foodie Adventure Japan has ventured beyond guided tours to create Foodie Wear Japan, a clothing brand that celebrates the intersection of love for Japan and love for food. With a commitment to small businesses and a passion for earth-friendly practices, Foodie Wear Japan’s clothing range spans from taiyaki hoodies to dango tees. The brand’s mission is clear: “Love Japan? Love Food? Then you are in the right place! Get your food-themed style on and show the world what a Foodie you are!” It’s not just fashion; it’s a flavorful statement.

Website: https://shop.foodiejapan.com/

Spice Tokyo: Flavorful Fashion by Megumi

Megumi from Spice Tokyo infuses her designs with a passion for Japanese culture, drawing inspiration from businesses, foods, drinks, games, and movies. With a resurgence in creativity during the COVID-19 pandemic, Megumi decided to share her love for Japan through art and apparel. From ramen to seafood, Spice Tokyo’s pieces offer a unique taste of Japan’s diverse flavors, providing a wearable canvas for the rich cultural inspirations that define the brand.

Website: https://www.spicetokyo.com/

SUZURI: Artistic Expression Meets Fashion

SUZURI opens the door for anyone to become a fashion designer. Collaborating with independent artists from Japan, SUZURI allows visionaries to create and sell original products, including T-shirts, tote bags, and more. From the delightful DONUT and PAFE by GIRLS LIKE FOOD to the savory GYOZA MTG by 十分に広い店, SUZURI is a canvas for food-based merchandise options that any foodie can enjoy and showcases the artistic diversity of Japan.

Website: https://suzuri.jp/

As we conclude our journey through Japan’s quirky fashion scene, it’s clear that culinary inspiration knows no bounds. Whether you’re slipping into sushi socks or embracing the lazy charm of Gudetama, Japan’s fashion landscape is a delightful fusion of creativity and comfort. So, don your favorite food-themed attire and let your wardrobe tell a story as unique and flavorful as the land of the rising sun. Cheers to a feast for your feet and the boundless world of Japanese fashion!

Featured Photo Credit: Foodie Wear Japan

To learn more about Fashion in Japan, check out our Fashion, Beauty, and Wellness tours!