OMOTENASHI Selection 2025 1st Session Lineup

It’s that time of year again! Always an exciting time in the world of Japanese hospitality and craftsmanship—the announcement of the OMOTENASHI Selection 2025! This year, recipients from all over Japan were selected to showcase their artisanally crafted products with a focus on the spirit of omotenashi, the Japanese spirit of selfless hospitality and dedicated craftsmanship. The OMOTENASHI Selection is a curated list that highlights the highest-quality products and services offered by Japanese companies that best represent the spirit of Japan’s culture of omotenashi.

We always love hearing about all of the products that make the cut and picking up some for our own homes, and we hope you’re just as excited and ready to find out what fantastic awards and winners OMOTENASHI Selection has in store for us for 2025!

Kagura Nanban green pepper oil WATAYA CO., LTD. – Photo Credit: OMOTENASHI Selection

Grand Gold Award

1. Kagura Nanban green pepper oil｜WATAYA CO., LTD.

Excerpt of evaluation by foreign judges:

“Kagura Nanban green pepper oil is a premium condiment crafted by the century-old soba restaurant Wataya, using carefully selected Kagura Nanban peppers grown in the earthquake-affected Shiotani area of Ojiya City. This vibrant green oil delivers a mild yet flavorful spiciness by removing seeds and pith, making it suitable even for those sensitive to heat.”

2. Patterns of Happiness from Japan｜Fuwa Market（Fuwa Company Co., Ltd.）

Excerpt of evaluation by foreign judges:

“’Patterns of Happiness from Japan’ is an original series by Fuwa Market that harmonizes traditional Japanese motifs with Scandinavian-inspired design. Each item conveys not only aesthetic charm but also heartfelt wishes embedded in the patterns. The line includes hand-dyed paper goods, such as notebooks and temple stamp books crafted at a Kyoto yuzen washi studio, and fabric goods like handkerchiefs and tote bags dyed by artisans in Kyoto.”

3. [ KIMONO TRAY / MEISEN TRAY ]｜sotansha SADAEMONSHOTEN(8.bit Co., Ltd.)Ishikawa brand fruits jam: surrounding, inc.

Excerpt of evaluation by foreign judges:

“KIMONO TRAY / MEISEN TRAY is an innovative tableware piece developed by sotansha SADAEMONSHOTEN (8.bit Co., Ltd.) that upcycles antique kimonos through a fabric lamination technique, integrating traditional beauty into daily life. The tray is coated in plastic resin, making it food-safe, washable, heat-resistant up to 110°C, lightweight, and durable.”

4. Mochitsuki Senbei (Glutinous Rice Cracker)｜Merchen Plaza Co.

Excerpt of evaluation by foreign judges:

“ochitsuki Senbei is a gluten-free rice cracker made with 100% Himenomochi glutinous rice from Shinjo Village, Okayama Prefecture, offering a safe and energy-rich option for those with wheat sensitivities. Developed in collaboration with Kurashiki Aizen Co., it uses carefully selected local ingredients, preserving natural flavors and supporting regional sustainability.”

5. Heart Food “ONIGIRI” rice ball storable for 5 years in room temperature｜ROHTO Pharmaceutical Co., Ltd.

Excerpt of evaluation by foreign judges:

“Heart Food “ONIGIRI” is a long-term storable rice ball developed with the concept of being “ready to eat immediately and ordinarily delicious,” suitable for both emergency preparedness and daily use. It is made with domestically produced non-glutinous rice using a patented method, offering a chewy texture and a shelf life of 5 years and 6 months at room temperature.”

6. KAICHI no UME ・SORACHI no UME｜Seawings International Co., Ltd.

Excerpt of evaluation by foreign judges:

“’KAICHI no UME’ and “SORACHI no UME” are premium whiskey umeshu made with the finest Kishu Nanko Ume, blending rich plum flavors with award-winning Japanese whiskey. “KAICHI no UME” combines KAICHI whiskey, aged in Mizunara oak barrels, with umeshu, offering elegant notes of sandalwood, peach, and dried fruits.”

7. Aooni’s Tear Drop（Yuzu Craft Hot Sauce）｜YUZU FUMIKO & SONS

Excerpt of evaluation by foreign judges:

“Aooni’s Tear Drop (Yuzu Craft Hot Sauce) is a vegan-friendly, sugar-free Japanese hot sauce that delivers a bold harmony of umami and refreshing citrus heat, crafted without any chemical additives, preservatives, or colorings, using only pesticide-free domestic ingredients carefully grown by YUZU FUMIKO & SONS in Fukuoka.”

8. Japanese Cypress Aroma Sachets & Bath Scent with Hinoki oil｜KAZUO Mokuzai(Koba Kazuo Lumber Shop Ltd.)

Excerpt of evaluation by foreign judges:

“Japanese Cypress Aroma Sachets & Bath Scent with Hinoki oil is a natural wellness product crafted by Koba Kazuo Lumber Shop Ltd., a trusted wood specialist since 1957 in Nagasaki. Made from rare, domestically grown cypress and free of synthetic additives, it is gentle on sensitive skin, children, and pets. Rich in phytoncide and hinokitiol, it offers calming, antibacterial, and deodorizing effects.”

9. Tsushima Ocean Knife｜MUSASHI JAPAN (TAIMATSU Co., LTD.)

Excerpt of evaluation by foreign judges:

“Tsushima Ocean Knife is a sustainable Japanese knife series developed by MUSASHI JAPAN in collaboration with Tsushima CAPPA and Tsushima City. It features blades handcrafted by skilled artisans and handles made from recycled marine plastic collected from Tsushima’s shores. The thick-wall molding technique enables the transformation of mixed plastics into lightweight, colorful handles with unique textures.”

Seasonal FURIKAKE of Japan SANKYO FOODS CO., LTD FOODBASE – Photo Credit: OMOTENASHI Selection

Gold Award

10. (Wakayama) Kyo-machiya Cleaning Wisdom – Cleaning Gloves SANKO Co., LTD. (Wakayama) 

11. (Wakayama) Ume and rice for all occasions®︎ Ume Can Nagaoka Foods Co., Ltd.

12. (Tokyo) Tea Gelato by different Roasting Temperature WithFun Food Co., LTD.

13. (Okayama) Ginger Wine EIHOU FOODS lnc.

14. (Fukushima) Nihonmatsu jumangoku rice~Selected~Effort Co., Ltd.

15. (Aichi) Seasonal FURIKAKE of Japan SANKYO FOODS CO., LTD FOODBASE

16. (Kyoto) Green onion Miso Rice cracker Kyokaroku Senbei Honpo（Ikemoto Shatai Kogyo CO., Ltd）

17. (Niigata) aikata stainless steel container YOSHIKAWA CORPORATION

18. (Aomori) Pure Black Garlic Okazakiya Co., Ltd.

19. (Tokyo) SAICHA MATCHA Seed Facial Oil P.S.INTERNATIONAL Co., Ltd.

20. (Osaka) Finishing Powder Brush Uyeda Bisyodo Co., Ltd. 

21. (Yamaguchi) Jewel Pickles WA no OMOTENASHI COLLECTION TRADER AI CO., LTD.

22. (Gifu) hatsushimo moririce kabushiki kaisha

23. (Aichi) Yukinojo shumai Ringnet Farm 

COVEROSS® ULTRA FREEZER SERIES hap.inc – Photo Credit: OMOTENASHI Selection

24. (Tokushima) HAS-YA KONA NATTO SHIKOKU AWA HAS-YA

25. (Tokyo) SUNSUN WASH Dainichi Corporation

26. (Fukui) KAISEN Series (Squid,Salmon,Sea bream) Sengyo Marumatsu Co., Ltd 

27. (Ishikawa) Japanese Black Wagyu Roast Beef 2 kinds Gift NIKUO Nakatani Butcher shop

28. (Tokyo) COVEROSS® ULTRA FREEZER SERIES hap.inc

29. (Kumamoto) Hara Farms Organic Amazake Hara Farm

30. (Osaka) mayookaki faithwin Yuugen Kaisha 

31. (Ibaraki) Maru hoshiimo Shikakichi Co.,Ltd

32. (Osaka) Variable QR code key holder with space specifications Optical search society

33. (Tokyo) Secure Wine Carry Bag KOBAYASHI Kabushiki Kaisha

34. (Hokkaido) HAKKOGINGER Delicious From Hokkaido Co., Ltd.

35. (Tokyo) Oyatsu Times EAST JAPAN RAILWAY TRADING CO., LTD.

36. (Tokyo) Rechild OJIM INC

37. (Aichi) one piece yukata NIWAKO CO.,LTD.

choiage series WANWAN, INC. – Photo Credit: OMOTENASHI Selection

38. (Hokkaido)  gateau fromage patisserie maison Fujiya(Ichiibussan Co., LTD.)

39. (Kanagawa)  Shape memory press on nails FLEXY – Wa nail Remote Inc.

40. (Ehime) smachi sanai Co., LTD.

41. (Miyazaki)  Green chili miso MARUICHI Co., LTD.

42. (Fukui) KAISEN Echizen Seiko Crab Sengyo Marumatsu Co., Ltd

43. (Shizuoka) The Seasoning for Green Tea Rice UCHINOCHAHO (UCHINO LTD.)

44. (Osaka) choiage series WANWAN, INC.

45. (Tokyo) Natural Skin Care Oil R KDC Co., Ltd.

46. (Tokyo) hohoemi Abe Jewelry Co., Ltd.

47. (Nagasaki) Hirasaka’s kikurage green juice Hirasaka Pharmaceutical Co., Ltd.

48. (Mie) TSUKE MOZUKU YAMACHU FOOD INDUSTY CO., LTD.

49. (Nagasaki) UTATANE OGIN Katsute kabushiki Kaisha

50. (Osaka) Roasted black soybeans Moriuchikokufun Co.,Ltd

51. (Osaka) Air Conditioning Partners HAWSTONE Co., LTD

A series of coral plates inspired by the Okinawan sea and symbols of good luck Okinawa Royal Craft LLC – Photo Credit: OMOTENASHI Selection

52. (Shiga) Veggie Quiche Assortment MimosaKitchen LLC

53. (Tokyo) Dr.TOUHI complete series Dr.TOUHI (Next Beauty Labo General incorporated association)

54. (Okinawa) A series of coral plates inspired by the Okinawan sea and symbols of good luck Okinawa Royal Craft LLC

55. (Fukuoka) YOKAREKASHI Emergency Toilet Flight Co., Ltd.

56. (Kanagawa) RECYCLED PLASTIC TRI-LEG STOOL_HEX SEAT Bird Office

57. (Hokkaido) Sapporo Odori Park Tokibi Monaka NAGANUMA ICE CO., LTD.

58. (Aichi) Nagoya inlay handmirror series Daiwa Mark Co., Ltd.

59. (Tokyo) Tenuis TL INTERSTATE DESIGN

60. (Shimane) Japanese hiragana building blocks SOUSYUU LLC

mu-no UKITASANGYO Co., Ltd. – Photo Credit: OMOTENASHI Selection

61. (Tokyo) Cannelaine Classique MAISON LANDEMAINE JAPON Co., Ltd.

62. (Kyoto) ChaPod2 AO Labo.Co., LTD.

63. (Okinawa) 100% pure Okinawan shikwasa juice Kijima shoten (Kijimaya Co., Ltd.)

64. (Tokyo) JAPANESE HANDMADE CARDS NATTYZONE LLC

65. (Tochigi) Visco Float Virusguard MARUZEN.Co., Ltd.

66. (Tokyo) Bicerin OKINAWA COFFEE Famiglia Bicerin Co., Ltd.

67. (Tokyo) HINOYA CURRY boil-in-the-bag curry series NOAHLAND LIMITED. 

68. (Hyogo) mu-no UKITASANGYO Co., Ltd.

69. (Kochi) Half dried bonito of low fat bonito with flavor Yoshinaga Katsuobushiten Co., Ltd.

70. (Wakayama) HANAMAI KATSUO TAKUMISOKAI Co., Ltd.

Zaiho Premium Pudding ZAIHO CO., LTD. – Photo Credits: OMOTENASHI Selection

Consecutive Gold Awards

71. (Kagoshima) Zaiho Premium Pudding ZAIHO CO., LTD.

72. (Tokyo) TOROKERU FUTON® enifeaⅡ D-BREATH CO., LTD.

73. (Tokyo) fit it・balance support sole HONSHU CO., LTD.

74. (Gunma) KINSEI SHOKUHIN TOKUSEN NAMA GYOZA SERIES KINSEI SHOKUHIN Co., Ltd

Special Distinction Awards

75. (Shizuoka) CHA Series UCHINOCHAHO (UCHINO LTD.)

76. (Oita) Hinohikari (white rice) Kubosanchinookome Kabushiki Kaisha

77. (Hiroshima) out-of-the-box Hina-Dolls Wineeds Holdings Corporation

78. (Shiga) MUDITA HILL | Okaki Ohmi Wagyu Leather and Takashima Canvas Bag Series Cogocoro

79. (Tochigi) GOYOTEI CHEESECAKE KURAYA Co., Ltd.

V cut box J･tec Kabushiki Kaisha – Photo Credits: OMOTENASHI Selection

Awards

80. (Tokyo) HYGIENIC SUPPORT RAY H・S・R series KYOKKO ELECTRIC CO.,LTD.、

81. (Niigata) Additive-free sausage series B Ⅱ inc

82. (Tokyo) “suyabee” Baby Pillow Protecting Breathing Izxi Inc.

83. (Oita) HOZO Oita Paper Products Co., LTD.

84. (Tokyo) Tomato dumplings REIREI Co., Ltd.

85. (Saga) V cut box J･tec Kabushiki Kaisha

86. (Aichi) CHARMANT a・CopineJapan

87. (Kochi) Ikumi Organic Tomato Ikumi Organic Tomato Farm

88. (Chiba) Aureoβglucan Aureo Co., Ltd.

89. (Osaka) Designers Japan Embroidered tote bag PRAIRIEDOG Co., LTD.

90. (Kagoshima) Satsuma raw rice koji from Kagoshima Satsumakojishouten

91. (Okinawa) FUKUGI bangle BLESSRING

92. (Nara) EMINERS JOOL Co., Ltd.

93. (Tottori) San-in Tottori Crab Rice Bento (Frozen) Abe Tottorido Co.

94. (Fukuoka) aioripet Kurume Kasuri pet bandana hanavi Co., LTD.

95. (Tokyo) Purely Japan-Made Down Comforter “WAKUMO” Wakumo Inc.

Brown rice koji smoothie Kurashiikiiki Kabushiki Kaisha – Photo Credits: OMOTENASHI Selection

96. (Tokyo) Baby Movement Sensor Izxi Inc.

97. (Tokyo) SHUUI, Iron of Blood and Qi tablets Akisawa Health Research Institute Co., Ltd.

98. (Kumamoto) Phantom Cured Ham (Horse Meat Cured Ham) Niku no Hashimoto LLC

99. (Kanagawa) Sea bream chazuke with sesame sauce K’s Factory INC

100. (Kochi) Grilled eel SUISYO UNAGI（FUJI BUSSAN Co., Ltd.）

101. (Tokyo) Whistle Pendant MIYAMOTO SHOKO Co., Ltd.

102. (Ibaraki) 38₋kT MIYABI 38 & Associates,Inc.

103. (Tochigi) peerless guard trad MARUZEN.Co., Ltd.

104. (Nara) ECLEAD JOOL Co., Ltd.

105. (Fukuoka) Brown rice koji smoothie Kurashiikiiki Kabushiki Kaisha

106. (Tokyo) Fluffy plain Komekosenmonten Kome Co.

107. (Fukuoka) Hakata Traditional Chicken Hotpot torimabushi LTD

108. (Fukuoka) happiness series Noda Industrial., LTD.

109. (Hiroshima) Nail Planer (Pianissimo) TSUBOSAN FILE CO., LTD.

110. (Kagoshima) Mt. Fuji Lava Stone Bed UMEKEN HOMPO JAPAN Co., Ltd.

111. (Niigata) Japanese oak handle short hammer series KANAI SANGYO Co., Ltd.

112. (Yamagata) IKKA WINES INISHI-E Co., LTD.

113. (Fukui) Fukui Blue Fukui Blue Inc.

114. (Chiba) KUDZUYU (6 pieces) – Assortment of 3 kinds – TAYASHOTEN

115. (Tokyo) SHIROINEKO – SHIROINEKO

116. (Shizuoka) materia prima R10 Azelaic Acid Centotrenta Co., Ltd.

117. (Tokyo) ORIGAMI LAMP PORTABLE gram eight (TIC Co.,Ltd)

118. (Nara) aroma stone stone+(KUNIHIRO SANGYO Co., Ltd.)

119. (Hokkaido) milfukun milfuchan koubou

MEMORY Kabushiki Kaisha la maruki – Photo Credits: OMOTENASHI Selection

120. (Kanagawa) POMULU 2WAY BABY CARRIER REALIZE LLC

121. (Tokyo) COFO LIFE Balance Board COFO Co., Ltd.

122. (Kyoto) Soft Kyoto Cuisine Tatsuuma Corporation Co., Ltd.

123. (Tokyo) MEMORY Kabushiki Kaisha la maruki

124. (Ishikawa) PAORA surrounding,inc.

125. (Hokkaido) TABATA patisserie maison Fujiya(Ichiibussan Co., LTD.)

126. (Tokyo) Bitatto BITATTO JAPAN Co., Ltd.

127. (Tochigi) kireknife Kobayashi Thermal Insulation Co., LTD.

128. (Fukui) formMax FMF9009 UMEDA INC

129. (Tokyo) RAKUNERU ARCH YOGA BLOCK YOGA WORKS CO., ltd.

130. (Saga) Good Chest☆magnet Suzusho Co., Ltd.

131. (Kumamoto) matsukaze shoukanji maruhou Co., LTD.

132. (Tokyo) Wellbeing curry KIS CO.,LTD.

133. (Nara) Warm fleece socks IMANISHI SOCKS Co., Ltd.

134. (Iwate) Arch doctor eternity Uchida Training Co., Ltd.

135. (Tochigi) Basic Bed FULL HOUSE CO., LTD.

136. (Osaka) Kuma Okaki Rice cracker Kogumasyoten

137. (Tokyo) FRAGRANCE HAND WASH SERIES TwentyCompany Co., Ltd.

138. (Osaka) AOHAL SKIN CARE ROHTO Pharmaceutical Co., Ltd.

139. (Tokyo) Skin Breath Bath Powder ESS Co.,Ltd.

140. (Tokyo) Rice Colon Chou Nougat Tenma Dining, Inc.

141. (Kochi) simmered eel’s head SUISYO UNAGI（FUJI BUSSAN Co., Ltd.）

142. (Osaka) AIRISH TSUBAME TOWEL Co., Ltd.

143. (Kagoshima) Next-generation penlight “GOD BLADE” that emits letters by swinging & a variety of light patterns WAZZEDO Co., LTD.

144. (Tokyo) TAKAOPOTATO Series MAMMAROMAN Co., Ltd.

145. (Kagawa) Piles of ChocolateBrothers Authentic Cracked Chocolate Honki-mode Inc.

146. (Tokyo) Bamiru eyelid serum FORVES.inc

147. (Tokyo) SHIGUSA. – SHIGUSA.

148. (Shizuoka) HARENOHI Kitchen Sponge OYAKO FUJIGOMU INDUSTRY CO.,LTD

149. (Tokyo) Hon katsuodashi gyoza nagomigyoza

150. (Hokkaido) Honori Yaki Tarako Marusen Michiba Suisan Co., Ltd.

151. (Tokyo) Relaxing head spa “Shifuku Zutsumi” davincicreate Co., Ltd.

Umukujima-san Marche Okinawa kabushiki kaisha – Photo Credits: OMOTENASHI Selection

152. (Fukuoka) Pikamaki Kyushu Firewood Sales Center (Orien Co., Ltd.)

153. (Fukui) mky-Free Focus meganekoubouyoshimoto

154. (Okinawa) Umukujima-san Marche Okinawa kabushiki kaisha

155. (Aichi) Onsen Walker Premium HADAKIWAMI® HEALTHYA Co., LTD.

156. (Osaka) Towels made in Imabari, Japan PRAIRIEDOG Co., LTD.

157. (Oita) Hita Tenryosui Water Hita Tenryosui Co., Ltd.

158. (Tokyo) BASICS DermCare Derma Moist Bath QIX Corporation

159. (Hiroshima) INGENIO SOCKS Invisi Beauty MITSUBOSHI CORPORATION

160. (Osaka) UMEDA CHEESE LABO COOKIE YAMATAKA Limited

161. (Tokyo) TRYPEAKS – TRYPEAKS

162. (Saitama) Bankichi enzyme Tuei International Trade Co.,Ltd.

163. (Hyogo) Reflective PE Screen KOIZUMISEIMA CO., LTD.

164. (Osaka) My Beautiful Hair Series avAin Co., LTD.

165. (Fukuoka) Coffee Beans Bag Oasis Coffee Limited Company

166. (Aichi) i-mesh®Apron Wako Clothing Co., Ltd

167. (Osaka) “cacomi black fire” fire pit Shinseikinzoku factory

168. (Kanagawa) Anti Moth Potpourri TIBIJIN INC.

169. (Yamanashi) Wanoca Financier WANOCA (HACK JAPAN Co., Ltd.)

170. (Tokyo) Luxphoria Office Ladies’ Slippers Spesia Co., Ltd.

171. (Yamanashi) Japan-Made Blood Red Coral Jewelry Mochizuki Hoshoku

172. (Tokyo) B.stuff Batten backpack B.stuff Co., LTD.

173. (Aichi) Jullants STEMNOURISH Series Dr.TAKASU Etsuko Cosmetics Co., LTD.

174. (Tokyo) RE BELLS MOISTURIZING ESSENCE R Kabushiki Kaisha N.B.L

175. (Fukuoka) kurogane katapan Spina Co., Ltd.

176. (Tokyo) Mineral Soap from KyushuB&O Laboratory Co., Ltd.

177. (Tokyo) B-MAKE PROTEIN habits（Valette Co., Ltd.）

178. (Tokyo) Oligosaccharide honey KAHOUEN INC.

179. (Yamaguchi) Whole Dried Loach raised in hot spring water SAEKI Co., LTD.

atamano.isu SCHEMA, Inc.- Photo Credits: OMOTENASHI Selection

180. (Yamagata) Black Pine Pellets watarai electrical construction co., ltd.

181. (Tokyo)  Rokkado Outer Beauty Supplement ENC JAPAN

182. (Tokyo) atamano.isu SCHEMA, Inc.

183. (Hokkaido) Versailles Premium Essence Versailles Farm Co., Ltd.

184. (Tokyo) Flaxseed oil BENIBANA FOODS CO., LTD.

185. (Hokkaido) 100% Silk Knitted Stole REASON Corporation

186. (Tokyo) Seared fillet of nodoguro (bluefin tuna) with salt shime DREAM FOODS CO,. LTD.

187. (Osaka) Ecol series ecol co., ltd.

188. (Shizuoka) FROM EARTH Wack Planning Co.

189. (Tokyo) SATOLI MATSUSAKA LEATHER WALLET BAMBI Corporation

190. (Hiroshima) Katsuobushi (Dried bonito shavings) OTAHANAKATSUO Co., Ltd.

191. (Yamanashi) GC Skin Care Series Generic Cosmetics Co., Ltd.

192. (Aichi) AP Koubo (Black yeast) Sakaeshinyaku Co., Ltd.

193. (Kagoshima) “Kami no Shima” Purifying Cosmetics Series BENEFICIA

194. (Chiba) GOCHISOU underwear Braria (Beautiful People Co.,LTD.)

195. (Kumamoto) Furniture Craftsman x Pastry Chef “Ultimate Pudding” Set Saikou-kagu

196. (Nara) SEIBIDO N⁺18000 NIHON IYAKUHIIN MANUFACTURE Co., Ltd.

197. (Fukuoka) Campanella 25 ORI Philosophii Co., Ltd.

198. (Hyogo) Premium Almond Butter Set MATENRO

199. (Tokyo) No. 905 leisure stroll backpack Shiraidesign Corporation

200. (Hokkaido) Simmered Ezo Abalone HOKUSEIREN Corporation

201. (Nara) NARAMAKI Super thin Haramaki TATSUMI TEXTILE Co.,Ltd.

202. (Tokyo) Nanako style women’s cashmere hooded long dress Japan Specialty Apparel Co.

203. (Kagoshima) BIOND Bioearth Co.,Ltd.

GUTS-MAN TATSUMI TEXTILE Co.,Ltd. – Photo Credits: OMOTENASHI Selection

204. (Tokyo) HEAD PET JAPAN KOBAYASHI&CO., LTD.

206. (Fukushima) kico’s Magic Building Blocks BLUE BUTTERFLY

207. (Fukuoka) JUICY PONZU Mitsuwa Shoyu Brewery

208. (Osaka) Mamekichi W ORIKA CO., LTD.

209. (Hokkaido) Vacuum-frozen packs of Shinkoyaki (grilled half of a young chicken) Yakitorisenmon Ginneko Co., Ltd.

210. (Tokyo) Salted and seared Kichiji fillet DREAM FOODS CO,. LTD.

211. (Ishikawa) kaleido ISHIKAWA GIKEN INDUSTRY CO.,LTD.

212. (Nara) GUTS-MAN TATSUMI TEXTILE Co.,Ltd.

213. (Saitama) BRIGHTEST WATER Brightest Co., Ltd.

214. (Tokyo) Ethanol Preparation Clear Mist Plus HASEGAWA Co., LTD.

215. (Saitama) Bath Powder of Hakuba Coffee Stand Genki Ijin Lab.

216. (Tokyo) Aetās Skincare Routine aretisme corporation

217. (Osaka) Poco Acid Shaving Cream Taiyo Shokai Corporation

218. (Okinawa) Cinderella Essence – smart lactic acid bacteria – SKK Co., Ltd.

219. (Osaka) Jewelry Head Dress mieuree co., Ltd.

220. (Hyogo) Into the sky MAEDA TYOUKOUSYO

221. (Fukuoka) GINZA STYLE 3DMASK MIKI SHOUJI CO.,LTD.

222. (Aichi) Pure titanium accessories made by metal 3D printer J-3D Co., Ltd.

223. (Hokkaido) Whale undulation bacon made with a secret method ABCTSUKAMOTO LLC

224. (Tochigi) Sasumata Tackle Plus Steelers Co., Ltd.

Premium Mentaiko Mochi Monja with Four Kinds of Cheese TSUKISHIMAMEIBUTSU MONJA DARUMA (DARUMA Co., Ltd.) – Photo Credits: OMOTENASHI Selection

Consecutive Awards

225. (Kagoshima) Natural Alkaline Hot Spring Water, Zaiho Onsen ZAIHO CO., LTD.

226. (Osaka) DAIKEN Tatami Mat DAIKEN CORPORATION

227. (Tokushima) AMAZAKE PROTEIN SHIKOKU AWA HASYA

228. (Yamaguchi) Tsukimichiru series Green Heart Co., Ltd.

229. (Saitama) Specialty jumbo savory egg custard Tonden Kabushiki Kaisha

230. (Osaka) syunmebudousyusi iGS merrymart Co., Ltd.

231. (Tokyo) Premium Mentaiko Mochi Monja with Four Kinds of Cheese TSUKISHIMAMEIBUTSU MONJA DARUMA (DARUMA Co., Ltd.)

232. (Osaka) ″Ochimas″sponge MARUZENKAKO CO., LTD.

233. (Okayama) omoya545 Bakery donuts-set omoya545 Bakery (FLC design Co., Ltd.)

234. (Toyama) Firefly Squid from Toyama Bay Daiichi Foods Co., Ltd.

Thank you for exploring the 2025 OMOTENASHI Selection with us! Be sure to check out some of these amazing products and services and pick some up for yourself. If they were able to make it onto this list, you know they’re the absolute best of the best that Japan has to offer!

Learn more about Omotenashi Selection in our interview!