Jul 20, 2025
BY Emma Verchin
Seeking the ultimate Japanese culinary experience? Craft beer is the perfect way to dive into Japan’s rich food culture. From after-work nomikai (drinking parties) with colleagues to lively nomihōdai (all you can drink) evenings with friends, beer is at the heart of Japanese culture. In recent years, craft beer has been steadily gaining popularity. It is enjoyed during cherry blossom picnics, summer festivals, and relaxing nights at home. Every dish has its craft beer match. Partner in crime or a match made in heaven, combinations are endless. Whether you’re at home, a cozy bar, or a high-end restaurant, there are countless ways to pair craft beer with Japanese cuisine.
In this blog, I will take you on a journey across Japan, highlighting must-try food and beer pairings that celebrate local flavors and traditions. And if you’re feeling adventurous, I have also included a few activities you can take part in. They are the perfect opportunities to experience regional culture, cuisine, and, of course, beer. Kanpai!
Photo Credit: Nishihama
Osaka is a vibrant city where delicious food and beer can be found on every street. At Kuromon Ichiba Market, Osaka’s largest food market, you can dive into the city’s specialties, takoyaki (octopus balls) and kushikatsu (deep-fried skewers). Nothing hits the spot like the crispy texture of hot takoyaki paired with a light and refreshing Minoh Beer. When it comes to kushikatsu, the citrusy notes of Baird Rising Sun Pale Ale pair perfectly with its savory and umami flavors.
Minoh Beer – Credit: Minoh Beer
For a more traditional experience, head to local restaurants where the iconic okonomiyaki (savory pancake) is the star. Some of the best spots are tucked away in the smallest, hidden corners. These traditional gems often offer the most authentic flavors. For a richer taste, pair okonomiyaki with an amber ale or IPA; their smooth bitterness brings out the dish’s flavors.
Want to take your beer adventure in Osaka a step further? Join our Umeda Craft Beer & Bar Hopping Tour and discover Osaka’s nightlife like a local. You will explore hidden bars in Umeda, the city’s entertainment district, and enjoy a variety of craft beers paired with authentic and traditional food.
Tempura – Photo Credit: Grant Lee
Kyoto’s culinary scene blends old tradition with hearty comfort foods. Regional dishes like Kyoto-style ramen, often made with rich chicken or soy-based broths, are a must-try. A smooth amber ale or a mild IPA pairs perfectly, balancing the deep umami flavors with just the right touch of bitterness. To make the most of your time in Kyoto as a foodie, don’t miss out on tasting tempura. This classic dish features lightly coated vegetables and seafood. Tempura pairs nicely with the dry Ichii Senshin from Kyoto Brewing.
3 Core Series Set 2025 – Photo Credit: Kyoto Brewing
If you wanna take part in a memorable and fun activity, the Kyoto After Bath Craft Beer Festival is a quirky and fun way to relax and enjoy craft beer! Held every May, this unique festival lets you unwind in a traditional hot spring while sipping on local craft brews. As the event features delicious food specialties, it is the perfect opportunity to explore unique beer and food pairings.
Hiroshima Noh Brewery’s beer collection – Photo Credit: Hiroshima Noh Brewery
Hiroshima is a true gem for food lovers, offering bold flavors and local specialties that pair beautifully with craft beer. Worth tasting is the Hiroshima-style okonomiyaki, a savory layered pancake with cabbage, noodles, pork, and egg, topped with a rich, sweet sauce. It is absolutely delicious and is best enjoyed with a crisp and balanced beer from Hiroshima Noh Brewery, such as the Mochimugi GOLD. Another noteworthy option is the Swan Lake Pale Ale. This craft beer has floral and citrus notes that delicately enhance the essence of the okonomiyaki.
Miyajima beer – Credit: Jessica Iragne
For seafood fans, Hiroshima’s famous oysters are a must. Whether grilled, fried, or served raw, these regional delicacies shine when paired with a crisp Miyajima Beer or the refreshing Swan Lake Golden Ale. If you’re craving something spicy and revitalising, nothing beats the Hiroshima-style tsukemen. Cold noodles dipped in a tangy, chili-spiked sauce. For a traditional touch, enjoy it with a mildly bitter Hiroshima Classic, which cools the spiciness and enhances the taste.
For a fun twist, if you happen to be visiting in February, swing by the Miyajima Oyster Festival to enjoy an oyster feast by the sea. It’s a great excuse to pair oysters with your favorite local craft beer.
Hokkaido Seafood Market – Photo Credit: Cindy Chan
Hokkaido is a paradise for seafood lovers, the clear and cold waters provide some of Japan’s finest seafood. You can savor sea urchin, the rich and creamy texture of snow crab, as well as the tender and juicy scallops. These treasures are ideally accompanied by Yo-Ho Brewing’s Yona Yona Ale. This popular craft beer from Yo-Ho Brewing offers a smooth, well-balanced taste with mild bitterness and fruity aromas that enhance the natural sweetness of the seafood without overpowering the delicate flavors.
Set of 3 Yona Yona Craft Beer – Photo Credit: Yona Yona Beer Works
After enjoying all that seafood, there’s nothing better than a hearty and savory bowl of Hokkaido ramen. Known for its rich miso-based broth, this filling dish pairs beautifully with a smooth, malty wheat beer or a slightly bitter IPA.
One of the best ways to experience Hokkaido in summer is by joining the Sapporo Summer Festival or the Otaru Beer Factory Tour. These vibrant and lively activities provide the perfect setting to indulge in delicious food and the world of craft beer.
Now you’re all set for the full Japanese culinary experience! Japan’s craft beer scene is more than just a refreshing drink, it is an invitation to immerse yourself in the country’s rich culinary traditions. From vibrant festivals to iconic dishes, each pairing provides a deeper connection to Japan’s culture. Make lasting memories, capture every moment, and share your experiences as you discover the true taste of Japan. Cheers to your next hoppy adventure!
Featured Photo Credit: Yona Yona Beer Works
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