
Japan is famous for its rich culinary and drinking culture, and among its most beloved beverages are Nihonshu (日本酒, Japanese brewed alcohol, also known as “Sake” overseas), shochu (焼酎, distilled spirit), and awamori (泡盛, Okinawan distilled spirit). Each of these drinks has a unique history, flavor […]

If you have visited Japan before, you may have noticed the country's vibrant and welcoming drinking culture. Streets are lined with izakaya (Japanese pubs) where you’ll find numerous salarymen enjoying a glass alone or with colleagues. You might even see people strolling with their favorite canned […]

Today we are happy to interview Keisuke san, who created Shochu X, a company producing high-quality Shochu. He wants to deliver the best product to customers who wish to enjoy a new way of drinking and a one-of-a-kind experience. Let’s discover more! Hi Keisuke san, thank […]