OMOTENASHI Selection 2022 (Part 1): The 98 new and amazing award recipients!

Have you ever heard of “Omotenashi Selection”? This is a collection of products and services that reflect the spirit and excellence of Japanese hospitality (“omotenashi” in Japanese).

Celebrating their 8th anniversary this year, the team at Omotenashi Selection have the passion to share these amazing products with the rest of the world and help companies reach the international market. Make sure to read our interview here to learn more about them! 

Despite the challenging conditions since the beginning of Covid, many companies participated in the program this year in hopes to expand their business and prepare for a post pandemic chance to welcome the world back to Japan . They want to continue to support these ambitious companies and bring Japan’s omotenashi products and services to not only local residents but also international consumers.

OMOTENASHI Selection 2022 1st Session – 27 Gold Awards

Please find below the 27 Gold Awards for the first session, which have been announced on June 1st, 2022. You can find a lot of different product categories such as food related products, accommodation, tableware and so much more. These award winning products and services come from all over Japan:

1. (Niigata) Yukata fabric chopstick case with Echigo cedar chopsticks (R4Yours LLC)
2. (Osaka) SAKAI TAKAYUKI NANAIRO Yanagi-knife (AOKI-HAMONO SEISAKUSHO CO., LTD) 
3. (Gifu) Hachimitsu Days (AKITAYAHONTEN CO., LTD.) 
4. (Fukuoka) Japanese Gelato (ASAKURACHOMIRYO Kabushiki Kaisha) 
5. (Tokyo) TAYIV Hand Care Gift Set (IVRESSE CO.,LTD.) 
6. (Tokyo) Evoon MULCH BUSINESS RUCK2.0 (Gerbera Co.,Ltd.) 
7. (Yamanashi) Ebisuya Guest House (KAKURINSHOUJA Kabushiki Kaisha)
8. (Tottori) Kani Miso Bagna Cauda (Kadonaga Select Co., Ltd.)

9. (Kyoto) “Kimono” petit cakes with Japanese auspicious patterns (Kyomatoikashi Cacoto)
10. (Kagoshima) Zaiho Premium Pudding (ZAIHO CO., LTD.)
11. (Kumamoto) YOHEHO (Sunrockhacci) 
12. (Tokyo) Selected Seasoned Domestic Pork Loin Series (Misozuke/Marinade Sauce) (JA ZEN-NOH MEAT FOODS CO.,LTD.) 
13. (Tokyo) 18K Gold Cut Ball Jewelry Series (JEWELLERY AIWA CO.,LTD.) 
14. (Kyoto) Horikawa burdock and shrimp cracker (TANIGUCHI Co.,LTD.)
15. (Tokyo) TOROKERU FUTON® enifeaⅡ (D-BREATH CO., LTD.) 
16. (Fukui) Rich Pudding SOBA+BORN (Night Sweets Bar Salice)
17. (Tokyo) Nihon Kindai Reiho (Japanese Etiquette for Modern Times) (Nihon Kindai Reiho) 
18. (Kagoshima) com- Low Carb Minamikaze Pudding (Patisserie Le Vert) 

19. (Gifu) Hyakujuro emotion series (Hayashi Honten Co., Ltd.) 
20. (Hyogo) Relaxing Hat Wig (PRISILA CO.,LTD.) 
21. (Tokyo) fit it・ balance support sole (HONSHU CO., LTD.) 
22. (Tokyo) Waonko herbal heating pads (MavivRe CO., LTD.) 
23. (Fukuoka) Kila clean (MaSSC FUJICO Co., Ltd.)
24. (Gifu) Sakura Magic Series (MARUMO TAKAGI CO., LTD.)

25. (Yamanashi) Marmellata Jam Series (NPO South Alps Farm Field Trip) 
26. (Saitama) Hand-rolled sushi party experience kit (LAC,Inc.)
27. (Oita) Garlic chives with soy sauce from Oita, Japan (LogStyle Co., Ltd.)

6 special awards have also been given from the gold partners and Judges:

Japan Post Online Shop Award 

28. (Nara) Kamekudo Yoshino Kudzu Sweets Collection (KAROKUEN Co., Ltd.) 

ANA Award 

29. (Tokyo) Niigata Jizake Cosmetics Series (TSUTSUWABI CO., LTD.) 

Judges’ Choice Award (Asia) 

30. (Osaka) CHOPLATE (KAWABE SHOKAI CO.,LTD.) 
31. (Tokyo) Arenca (SUGINO CO., LTD.) 

Judges’ Choice Award (Europe & North America) 

32. (Okinawa) Okuhara Glass Ramune Blue series (OKUHARA GLASS CO., LTD.) 
33. (Gifu) Medicated Bath Powder YUYAKU (YoungVenus Co., Ltd.)

You can find a list of the other great products and services that have been awarded in this first session of 2022 on the Omotenashi Selection official website.

The second selection will start from mid-June in 2022 so be sure to keep an eye on our blog to discover the results when they are available!

Learn more about Omotenashi Selection in our interview!