
As winter settles over Japan and the air turns crisp, many travelers reach for warm comfort wherever they can find it. If you’re a matcha lover (or even matcha-curious), you’ll be happy to know that the chilly months make this iconic green tea even more enjoyable. […]

Finding that perfect cup of tea is often about the people you share it with. In the heart of Fuji City, Ogino Seicha invites you to their stunning tea farm for the “Tea Culture Experience to Connect People Through Tea.” Offered by Provide Fuji Co. Ltd. […]

If you have visited Japan before, you may have noticed the country's vibrant and welcoming drinking culture. Streets are lined with izakaya (Japanese pubs) where you’ll find numerous salarymen enjoying a glass alone or with colleagues. You might even see people strolling with their favorite canned […]

As the winter chill sets in, Japan transforms. The air gets crisp, illuminations light up the cities, and everyone looks for the best way to stay warm. While grabbing a hot coffee from a vending machine is a quick fix, the real secret to beating the […]

When many people think of Japanese tea, the vibrant green powder of matcha often comes to mind. It’s a symbol of traditional ceremonies and a popular flavor worldwide. However, the world of Japanese tea is far richer and more diverse. Deep within this culture is sencha, […]

Winter in Japan hits differently - crisp air, cozy cafés, and enough steaming cups to keep your hands (and soul) warm. Picture yourself wandering through a quiet street after a day of temple hopping, snowflakes melting on your scarf as the smell of roasted tea and […]

Margarita, Cosmopolitan, Martini – these are just some universally-known cocktails that you can order at any bar, anywhere in the world. However, like anything you encounter in Japan, it’s not surprising to know that the Japanese do it a little differently – even cocktails. If you’re […]

This time, we’re thrilled to speak with Aaron, the founder of Sake Studio Tokyo: a one-of-a-kind omakase sake tasting experience guided in native English, Japanese, and Chinese. With over 2,500 tastings under his belt, Aaron brings storytelling, education, and deep cultural insight into every pour. Read […]

Summer, adorned in robes of the ocean’s blue and the glittering gold of festive fireworks, stands ready as it awaits the changing of the seasonal guard. From the glint of his right eye appears Autumn, eloquently cloaked in the brilliant scarlets and ambers of fiery fall […]

Osaka is a city that knows how to have fun, and for beer lovers, it’s rapidly becoming one of the most exciting places in Japan to grab an ice-cold beer. With the number of independent breweries, stylish taprooms, and quirky bars rising, Osaka’s craft beer scene […]